Since 1904, Noritake has been bringing beauty and quality to dining tables around the world. Superior artistry and craftsmanship, attention to detail and an uncompromising commitment to quality have made Noritake an international trademark during these 100 years.
The Noritake of today grew out of a trading company (Morimura Brothers) that was established in New York in 1876. This trading company imported chinaware, curios, paper lanterns and other gift items. In 1904, the forerunner of the Noritake Company was established in the village of Noritake near Nagoya in Japan. The goal of this first factory was to create western style dinnerware for export, but it was not until 1914 that the process was perfected.
This earliest Noritake china was mostly handpainted, often with liberal applications of gold. By the early 1920. Noritake introduced assembly line techniques which allowed for mass production of high quality, yet affordable dinnerware. From this time on the company started to grow very quickly and in the ensuing decades continued to perfect it’s production capabilities, expanding to markets world-wide.
Noritake Australia was established in 1958 and like it’s parent company proceeded to grow very quickly, with the superb quality of the product and great value-for-money an instant hit with consumers.
By the late 1960 Noritake had become a household name and such was it’s popularity almost every Australian couple married during this period received a Noritake Dinnerset as a wedding present.